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December Monthly Meeting
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December Monthly Meeting

When: 12/11/2019
11:00 AM
Where: Wyndham Boston Beacon Hill
5 Blossom Street
Boston, Massachusetts  02114
United States
Contact: PGGNE

Online registration is closed.
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10:00 AM- 11:00 AM Coffee / Networking
10:30 AM Registration Opens

11:00 AM - 12:00 PM
(concurrent session)

Morning Session

Identity-Based Fundraising: What 6 Years of Research Revealed

Tom Ahern, President, Ahern Communications, Ink
Download Handout


It's been called "Donor-Centricity 3.0."


In 2013, Dr. Jen Shang, a psychologist specializing in donor behavior, and Dr. Adrian Sargeant, a marketing professor, set out to see if they could increase giving by applying a few motivational principles.


The results were astounding. Sending an extra thanks to donors 6 weeks in advance of the year-end appeal, for example, significantly increased average gift size. And adding an "identity" question to the reply device doubled direct mail response. They found that donors have as many as 10 different identities you can connect with, including "actual, ideal and ought-to" identities.


Tom Ahern will demonstrate his personal "Is this me?" method of creating comms that are built to succeed. Can be combined with Dr. Sargeant's donor-retention strategies.


12:00 PM - 2:00 PM

Luncheon Presentation

Tainted Money - When Donations Turn Bad: How to Prepare, and What Your Charity Can Do About It

Brad Bedingfield, JD, Partner, Chair of Non-Profit Group, Hemenway & Barnes LLP 
Martha Lufkin, Managing Counsel,  BNY Mellon

Download Handout


A large grant from a celebrity can transform a charity’s mission.  However, it can also tie the charity’s reputation to the celebrity’s name in a way that can cause more harm than good.  Come and explore the sorts of problems that arise where gifts or givers are tainted, or become tainted, and what your charity can do to limit the risk of being dragged into the mud.




Registration includes your choice of sessions and lunch, if selected. Payment is due upon registration via a credit card.

Register by 9:00 AM 12/6/2019 Walk-in Registration (if space is available)
Non-profit Member* .......... $0.00 Non-profit Member* .......... $20.00
Allied Professional Member* ........ $0.00 Allied Professional Member* ........ $20.00
Non-profit Associate .......... $75.00 Non-profit Associate .......... $75.00
Allied Professional Associate ........ $75.00 Allied Professional Associate ........ $75.00
Guests / Non-members .......... $75.00 Guests / Non-members .......... $75.00
AFP MA Members ..........  $50.00, Use Code "AFPMA" AFP MA Members ..........  $50.00, Use Code "AFPMA"


*As a Member benefit, if you cannot attend a monthly meeting you can send a substitute from your organization in your place. See policy below. If you know you cannot attend in advance, your "substitute" should register for the meeting using their contact information and follow instructions for substitutes within the form to remove their fee.




Registration Policy

Registrations must be received by 9:00 AM three business days prior to the meeting. Once registration is closed it will state CLOSED within the meeting Program Calendar listing. Full Members that do not register prior to the close of registration will be asked to register on-site, a $20 fee will be incurred for lunch.


Substitution Policy

Non-profit Members and Allied Profession Members of PGGNE may send a substitute to monthly meetings at no charge as long as the member has registered for the program in advance (see REGISTRATION POLICY above). If the member has not registered in advance, substitutes will be charged a fee of $20 upon registration on-site for lunch.


Refund/Cancellation Policy

Cancellations are required by 9:00 AM three business days prior to the meeting. In accordance, only refund requests received by this time will be granted. Email your cancellation/refund request to All emails received will be acknowledged.


Snow Policy
PGGNE meetings may be cancelled if the mayor or governor has declared a state of emergency in Boston. If the meeting is cancelled an alert will be posted on the website and the PGGNE office will record a voice mail message (at 781-647-4343) by 8:00 AM on the day of the meeting.


Parking & Transportation Information

To view the Wyndham parking details and nearby MBTA stations, please click the below icons.    


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